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Indriya eyes spot in top three league
Mint New Delhi
|February 27, 2026
Indriya, the premium 'new-age' jewellery brand from the Aditya Birla Group, is setting its sights on breaking into the top three ranks of India’s retail jewellery market in terms of market share in five to eight years, an ambitious goal for a young firm in a sector dominated by entrenched national chains.
"Our aspiration is to get into the top three players because that is what the Aditya Birla Group wants to do," Sandeep Kohli, chief executive officer of Indriya, told Mint. "Whether
This story is from the February 27, 2026 edition of Mint New Delhi.
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