We love big challenges: Nvidia's Kerris

Kerris sees creativity as core to how the American firm engages with its partners, users and developers

- Gaurav Laghate

We love big, hard challenges. That's the line Richard Kerris, vice president of media and entertainment at Nvidia, keeps returning to—and not just as a catchphrase. It's how the US chipmaking company is approaching the transformation of content creation, live events, gaming and immersive storytelling through artificial intelligence (AI) and accelerated computing.

On his first visit to India for the inaugural Waves summit, Kerris shared Nvidia's long-term vision for the Indian media and entertainment ecosystem, a market that he said is on the cusp of going from outsourcing to ownership.

For someone driving global strategy for one of the world's most advanced AI platforms, Kerris remains rooted in creativity.

"It's one thing to talk about the technology," he said, "it's another to actually use it."