Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Japanese electronics giants make cautious return to India
Mint Mumbai
|October 25, 2025
Japanese consumer electronics brands are quietly retracing their steps into India.
Japanese companies such as Akai, JVC and OM System (formerly Olympus) are betting on reliability, design and premium value.
(MINT)
Once household names in televisions, video cassette recorders and stereo systems, companies such as Akai, JVC and OM System (formerly Olympus) are making cautious comebacks, chasing niches instead of mass markets dominated by aggressive Chinese entrants and steady Korean rivals. And those such as Sony and Panasonic that had chosen to stay on are also in a reset mode.
Their timing is strategic. India's $75-billion consumer electronics market is projected to nearly double to $130-150 billion by 2029, per Redseer. Yet, Japanese companies account for less than 5% of the market, estimates Praxis Global Alliance, a management consultancy firm. To regain ground, these firms are entering with narrower portfolios and measured strategies and are betting on reliability, design and premium value.
This story is from the October 25, 2025 edition of Mint Mumbai.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Mumbai
Mint Mumbai
'India needs more high-quality artworks'
India’s art market is entering a phase where finding works of art is harder than finding buyers.
2 mins
April 30, 2026
Mint Mumbai
Trump tells aides to prepare for extended blockade of Iran
Trump prefers decisive victories, but none of the options offers a swift exit from the conflict
4 mins
April 30, 2026
Mint Mumbai
The 0.01 trap: India's GDP must not remain aloof from its people
We face a structural crisis in the collapse of formal job elasticity. Rapid economic growth must spell better lives for everyone
4 mins
April 30, 2026
Mint Mumbai
State paternalism has limits that should not be blurred
In 1604, James I of England anonymously published a small book titled A Counter-blaste to Tobacco.
3 mins
April 30, 2026
Mint Mumbai
Will this oil shock force India into export-orientation?
The International Monetary Fund in its recent spring meeting abandoned its single global growth forecast.
3 mins
April 30, 2026
Mint Mumbai
Centre plans ring roads, elevated corridors to unclog urban India
The Union road transport and highways ministry is recalibrating its highbuilding strategy to focus on decongesting urban India, with plans to prioritize ring roads and bypass corridors around nearly 50 cities with populations exceeding one million, two people aware of the development said.
2 mins
April 30, 2026
Mint Mumbai
Images of a city in perpetual motion
An ongoing exhibition of Raghubir Singh's photographs from the 1970s-90s captures the changing nature of life in Mumbai
4 mins
April 30, 2026
Mint Mumbai
Why is AI wonder Mythos making regulators edgy?
Anthropic's Mythos, a frontier artificial intelligence (AI) model, can outperform humans in detecting vulnerabilities across banks, telcos and utilities.
2 mins
April 30, 2026
Mint Mumbai
Irdai to tweak rules to curb insurance mis-selling
India's insurance regulator is planning a sweeping overhaul of how policies are sold, including tighter scrutiny of banks and a discussion paper on distribution reforms, as it looks to curb mis-selling and high costs in the sector.
3 mins
April 30, 2026
Mint Mumbai
Vedanta FY26 earnings tops estimates ahead of its split
Vedanta reported FY26 revenue of ₹1.74 trillion, up 15.8% year-on-year, beating estimates
3 mins
April 30, 2026
Listen
Translate
Change font size