How ZEISS Is Shaping the Future of Eyecare in India—A Crafting Bharat Special Feature

Boris Dejonckheere discusses how ZEISS is leveraging its 179 years legacy to revolutionize the eyecare industry with innovation, style, and sustainability. This Crafting Bharat special feature by NewsReach, brings into focus how eyewear today is about enhancing how we see and how we are seen

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The eyewear industry has seen significant growth in recent years, driven by the increasing focus on vision care in a screen-dominated world. With younger generations and the working population spending more time on digital devices, there has been a surge in demand for eyewear that not only corrects vision but also addresses issues like digital eye strain and at the same time is personalized to one's professional and personal lifestyle needs. This shift has prompted innovative marketing strategies, with brands focusing on both functionality and style. As eye health becomes a priority alongside personal style, eyewear has become an important accessory in conversations around fashion and wellness. The demand for innovative, comfortable, and personalized eyewear has led to a market that is evolving to meet these needs.

In this Crafting Bharat special feature, host Rahul Makin sits down with Boris Dejonckheere, head of global sales operations, ZEISS Vision Care, in a conversation that covers how innovation and personal vision solutions are shaping the future of eyewear and eyecare.

Boris, you've been part of ZEISS for nearly three decades. How has the idea of eyewear changed over the years?

The evolution has been dramatic! In the beginning, eyewear was purely functional—just a way to correct poor vision. But now, it is an extension of personal style and an interface with technology. It is transformed from a medical device to a lifestyle choice. Today, it is both utility and expression. I look at someone and I don't even notice their shoes—but the face, the frame, that's what stands out first! People choose frames that reflect their identity, and lenses that fit their lifestyle, from work to sports to screens. Eyewear today is about enhancing how we see and how we are seen.

ZEISS is known globally for its precision optics. How do you stay relevant in today's trend-driven, tech-savvy market?