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FMCG premium personal care bets begin to pay off
Mint Hyderabad
|March 14, 2026
Premium portfolio growth, from hair and skincare to grooming, is outpacing mass segments
Experts say the premiumization trend in personal care is structural.
As consumers trade up to higher-value products, India's consumer packaged goods companies are beginning to see gains from their push into premium personal care and new-age categories.
Premium portfolios, from specialized haircare and skincare to digital-first grooming products, are growing faster than mass segments, helping support margins at a time when demand across the broader industry remains uneven, executives said.
At Parachute and Livon maker Marico Ltd, the premium personal care portfolio grew in double digits in 2025-26 and is expected to end the year at an annual recurring revenue (ARR) of over ₹350 crore, its managing director and chief executive Saugata Gupta said during the December-quarter earnings call.
This story is from the March 14, 2026 edition of Mint Hyderabad.
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