The secret sauce behind a 'chai' cafe's virality

When building a company, you need to have the discipline to know the real problems and pain points of your customers

- Aditya Arora & Surya Pasricha

If you are still in college, you might have friends preparing for competitive exams such as the UPSC or MBA entrance exams, such as CAT and XAT. Some might also be thinking of starting their own businesses or ventures.

While in college, many people are enthusiastic, with age on their side and a zeal to make a mark. Young people don't just study but also dream of making a difference in the world. After classes, a different kind of adventure begins. Some students, armed with ambition and business ideas, are not just thinking about getting a job. They see their age as an advantage, a time to take risks and leave their mark. The energy to create something new drives them to explore ideas no one has tried before.

This was the story of Anubhav Dubey, born in the heartland of Madhya Pradesh, Rewa district, in 1993. However, Anubhav's journey was destined to deviate from the conventional paths etched by his family. Despite a business-oriented lineage, his father's vision painted a different future, one in which Anubhav would become an esteemed IAS officer.

Fuelled by familial expectations, Anubhav found himself in the bustling streets of Delhi, fervently preparing for the UPSC exams. But, as fate would have it, the corridors of bureaucracy weren't to be his only route.

Faced with the challenges of competitive exams, Anubhav stood at a crossroads, his dreams of a nine-to-five job fading against the allure of entrepreneurship.

Anubhav had big dreams to start something of his own, but was stuck between his family's expectations and his own dreams. So, along with his friend Anand, he decided to take a leap of faith. They chose to pursue their dreams.