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Advertisers push for transparency standards in ad sales
Mint Chennai
|October 09, 2025
Some of the advertising industry's largest players have joined forces to propose new standards for transparency in the digital auctions that increasingly dominate ad sales.
Auction operators such as Google, Meta and Amazon.com decide how much to reveal about their processes to ad buyers.
THE WALL STREET JOURNAL.
These auctions determine which ads show up when someone opens a website, conducts a search, plays a video or scrolls through a social-media feed.
This story is from the October 09, 2025 edition of Mint Chennai.
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