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Urban Company to launch air conditioner-purifier combo
Mint Bangalore
|April 29, 2026
Urban Company
The move builds on its Native brand, which already includes water purifiers and smart door locks.
(Bloomberg)
Ltd plans to launch an air-conditioner-cum-air purifier ahead of Diwali this year, according to two people with direct knowledge of the matter, as it expands beyond its home and beauty services business and bolsters its consumer durables vertical.Urban Company entered the consumer durables segment in October 2023 with the launch of its brand, Native, starting with water purifiers. Since then, the company has added electronic door locks and is now looking to scale up with air-conditioner-cum air purifiers.
"Urban Company can only make so much profit from its services business because that depends heavily on manpower and day-to-day operations. By selling its own appliances, the company can build a business that scales faster and earns better margins, which is why it is expanding further into consumer durables under Native," one of the two people cited said.
This story is from the April 29, 2026 edition of Mint Bangalore.
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