Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
TRP Reform May Transform OTT Audience Measurement
Mint Ahmedabad
|July 22, 2025
The current television rating points system measures popularity and viewership on linear TV
The government's recent proposal to amend the norms for television ratings system in India, currently monopolized by the Broadcast Audience Research Council (BARC), encouraging big tech and other private entities to set up their own rating agencies could spark competition and help create more credible cross-platform audience measurement systems, experts said.
The current system of measuring television rating points (TRPs), which indicate the popularity of TV programmes and the time slot when most viewers tune in, is used by brands to place their advertisements for maximum impact. However, TRPs are restricted only to linear TVs, meaning they gauge viewership only for cable TVs and direct-to-home, with no insight into streaming platforms or connected TVs, making it difficult for brands to make confident ad spend decisions.
This story is from the July 22, 2025 edition of Mint Ahmedabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Mint Ahmedabad
Mint Ahmedabad
Cement cos expect 7-8% FY27 growth
Leading cement makers expect a healthy growth in the range of 7-8% in fiscal year 2027 (FY27), driven by government infrastructure spending, housing demand and urbanisation, notwithstanding short-term headwinds due to rising fuel costs amid the West Asia crisis.
1 min
May 25, 2026
Mint Ahmedabad
Alternative investors eye SMEs ahead of mainboard migration
Major alternative asset firms are devising strategies to invest in small- and medium-sized enterprises (SMEs), aiming to capitalize on liquidity differences when firms move from junior exchanges to mainboards.
2 mins
May 25, 2026
Mint Ahmedabad
The stock market has never been so good when people have felt so bad
Americans are in a decidedly bad mood. The stock market is decidedly not.
3 mins
May 25, 2026
Mint Ahmedabad
PayMate counts on DigiAsia deal
Firm also banks on fresh capital raise to clear staff dues
2 mins
May 25, 2026
Mint Ahmedabad
Sebi may rejig margin rules to counter new-age risks
India’s market regulator is evaluating a broad revamp of the country’s margin framework for both cash equities and derivatives trading as it looks to align risk management systems with today’s market structure, according to three people aware of the development.
2 mins
May 25, 2026
Mint Ahmedabad
Anthropic's equity confusion: don't loosen disclosure norms
The US would err by making it easier to keep investors in the dark
3 mins
May 25, 2026
Mint Ahmedabad
LNG tanker exits Hormuz for India for first time since war began
A liquefied natural gas (LNG) tanker carrying a shipment for India has exited the Strait of Hormuz, the first for the country from the Persian Gulf since the Iran war began months ago as the region’s exporters discreetly supply key buyers.
1 min
May 25, 2026
Mint Ahmedabad
Choosing lower volatility with debt funds
Mutual funds have become a popular option for many investors. However, comprehensive due diligence must be undertaken before investing.
1 mins
May 25, 2026
Mint Ahmedabad
‘Hero riding on new launches, scooters’
Two-wheeler maker Hero MotoCorp Ltd is confident of strengthening its leadership with double-digit growth in fiscal year 2027 (FY27), during which it expects to launch over 12 new products, according to chief executive officer (CEO) Harshavardhan Chitale.
1 min
May 25, 2026
Mint Ahmedabad
The rupee is facing an exogenous shock: let's respond accordingly
Capital outflows can overwhelm the fundamentals of an economy but India’s focus should be on appropriate policy responses
4 mins
May 25, 2026
Listen
Translate
Change font size