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Will AI kill music?
Manila Bulletin
|August 28, 2025
A conversation on possibilities of creating what appeals to the heart
When it takes a few key strokes to generate songs, “What’s the point of musicians anyway?”
I set up a call with Vic Icasas, CEO and managing partner of Hit Productions, and composer BP Villanueva. Hit Productions works with clients to create engaging audio for advertising and entertainment. We discussed AI, how it's affecting music, and what's exciting about both human and AI-driven possibilities.
Not so great replacement
BP says, "I think when it comes to AI music and AI jingles, you could do that, and it's functional music, technically." But, “When it comes to music you would listen to on your own, music you seek out that appeals to you as a person,” The idea here is we could have “functional music” but that’s not what goes to our hearts. It's just meant to, “be there.”
This story is from the August 28, 2025 edition of Manila Bulletin.
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