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Fans can plunge into the NBA
Los Angeles Times
|February 11, 2026
They'll be able to experience the game thanks to events in DTLA and Inglewood.
PACERS CENTER Myles Turner participates in the NBA Crossover's Threes for Charity event in 2024.
(MATT BOWEN Associated Press)
As the NBA has evolved, so too has its midseason showcase.
The league’s 75th All-Star Game takes place Sunday at Intuit Dome and Kelly Flatow, executive vice president and head of the events group at the NBA noted how things have changed since the last time the event was in Los Angeles.
“This will be my 20th All Star and I joined the events group in 2016, so I was responsible for All Star when it was here at Staples Center in 2018,” she said. “So it’s great to be back in L.A.”
There is plenty in store for the public this year — both in Inglewood and the downtown area.
One key component of the All Star spectacle is NBA Crossover — a chance for fans to experience the sport through pop culture, fashion, technology, music and entertainment.
“Every year All Star grows in different shapes and forms,” Flatow said. “What we used to call a weekend is now an entire week. In fact, the Clippers have done an incredible job making All Star an entire season-long celebration of the game.”
In November, the organization launched a three-on-three tournament, 75 days ahead of what will be the 75th game.
It initiated “Homecourt Hoops,” a program which has given away 75 outdoor hoops every day. At the Rising Stars mini-tournament Friday, Clippers owner
NBA Crossover
Dates: Thursday-Sunday
Time: Thursday: 4-9 p.m.; Friday: 2-11 p.m.; Saturday: 10 a.m.-9 p.m.; Sunday: 11 a.m.-5 p.m.
Location: Los Angeles Convention Center
This story is from the February 11, 2026 edition of Los Angeles Times.
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