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How Stranger Things defined the era of the algorithm

Khaleej Times

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December 04, 2025

The success of the sci-fi horror series, which is about to end its run after nearly a decade, succeeds in part because of how well it evokes pop culture that audiences already love

- James Poniewozik

How Stranger Things defined the era of the algorithm

In the summer of 2016, streaming TV was still figuring itself out. Netflix had been producing original series for a few years, with occasional company from Amazon, Hulu, Yahoo and the like. Disney+, Apple TV and HBO Max were still gleams in some billionaires' eyes. Would the future of streaming be in wild, form-breaking experimentation, like Netflix's Sense8? Would it be nonlinear storytelling, like its revival of Arrested Development? Would it be in prestige comedies, like BoJack Horseman, or prestige-flavoured dramas, like House of Cards?

I'm not sure anybody was expecting the answer to come from a popcorn horror thriller that premièred that July. But the success of

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