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'Telling a woke story to a woke audience is no big deal'
Hindustan Times Ranchi
|July 18, 2025
While the show, Kyunki Saas Bhi Kabhi Bahu Thi (KSBKBT), enjoyed a historic initial run, Ektaa R Kapoor is clear-eyed about the pressure that comes with its legacy, but she’s undeterred.
“No one wants to step down from the nostalgia they created and put themselves to the test again,” she admits. “But Smriti (Irani) and the channel said, 'Let's create an impact property. Let’s build a strong story instead of chasing only ratings. Let's entertain without being preachy.' That's the power we're looking forward to exercising with this story. We're not here to compete, we want to coexi
This story is from the July 18, 2025 edition of Hindustan Times Ranchi.
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