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AI CEO flags ‘limits to price jumps’, calls for stringent cost control
Hindustan Times Pune
|March 23, 2026
Air India has started keeping a “tighter-than-ever” control on nonessential spending amid rising fuel costs and the impact on passenger traffic due to a consequent uptick in ticket prices, the airline’s chief executive officer Campbell Wilson has said.
“Not every customer is willing to pay higher airfares, so there is a limit to how high we can price before demand drops,” he said in an internal communication to the airline's employees.
“Depending on how fuel costs, airfares and customer demand moves, we may also have to adjust. For now... we should continue to focus on safe operations, keep tighter-than-ever control of non-urgent or unnecessary expenditure, support each other and keep delivering great Air India service,” he said in the communication circulated on Friday.
This story is from the March 23, 2026 edition of Hindustan Times Pune.
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