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Reliance Retail opens standalone art and craft store Swadesh in Hyderabad

Financial Express Mumbai

|

November 09, 2023

Ten stores in the next one-and-a-half years in India; forays into US and Europe too

- VIVEAT SUSAN PINTO

Reliance Retail opens standalone art and craft store Swadesh in Hyderabad

THE COUNTRY'S LARGEST organised retailer Reliance Retail on Wednesday said that it had stepped into the ethnic arts and crafts segment with Swadesh, a large-format store that aims to give creative expression to artisans. The first store was launched in Hyderabad at the Alcazar Mall, a popular shopping destination in the city, on Wednesday.

Positioned as a premium-to-luxury shopping destination, Swadesh will stock over 400 products of handmade textiles, handicrafts, agricultural products that are listed with geographical indications, paintings, sculptures, jewelery, homeware, wellness products etc.

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