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Technology, creative services go hand in hand
Financial Express Lucknow
|February 20, 2025
Media company Prime Focus has announced that one of its units, Brahma, would acquire London-based AI content firm Metaphysic in a deal valued at $1.43 billion.
Brahma is part of DNEG, a visual effects and animation firm, which was acquired by Prime Focus in 2014.
Prime Focus founder and global CEO of DNEG Namit Malhotra talks to Viveat Susan Pinto about his strategy with the latest acquisition and the way forward for the group. Excerpts:
How does the acquisition of Metaphysic fit in with your larger vision for Prime Focus and DNEG?
This story is from the February 20, 2025 edition of Financial Express Lucknow.
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