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Zee goes back to 'Z' in brand makeover
Financial Express Hyderabad
|May 19, 2025
MEDIA MAJOR ZEE Entertainment is going back to its iconic 'Z' logo after eight years, as it transforms into a content and technology company.
The company unveiled its 'Z' logo over the weekend, saying it aimed to deliver a more premium and immersive experience to viewers.
Zee had used 'Z' till October 2017, when it moved to an orange circle with the emphasis on its full name following a brand refresh on the occasion of its 25th anniversary.
With the latest refresh, brand experts say Zee is harking back to the past as it seeks to move into the future.
This story is from the May 19, 2025 edition of Financial Express Hyderabad.
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