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Old meets new in FMCG as brands chase growth
Financial Express Bengaluru
|February 18, 2026
Legacy firms work in tandem with D2C startups as consumer preferences shift
BLACK SWAN EVENTS don’t just disrupt markets—they rearrange power equations.
For India’s FMCG sector, Covid was that inflection point. As digital adoption surged and direct-to-consumer (D2C) brands gained traction, legacy players moved swiftly—snapping up digital-first startups to reignite growth.
This story is from the February 18, 2026 edition of Financial Express Bengaluru.
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