Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Old meets new in FMCG as brands chase growth
Financial Express Ahmedabad
|February 18, 2026
Legacy firms work in tandem with D2C startups as consumer preferences shift
BLACK SWAN EVENTS don’t just disrupt markets—they rearrange power equations.
For India’s FMCG sector, Covid was that inflection point. As digital adoption surged and direct-to-consumer (D2C) brands gained traction, legacy players moved swiftly—snapping up digital-first startups to reignite growth.
This story is from the February 18, 2026 edition of Financial Express Ahmedabad.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Financial Express Ahmedabad
Financial Express Ahmedabad
No global slowdown, but risks are high: IMF
THE WORLD ECONOMY is so far weathering the shock of the war in West Asia despite a surge in commodity prices, higher inflation and strains in financial conditions, with no signs yet of a global slowdown, IMF chief Kristalina Georgieva said Monday.
1 min
June 16, 2026
Financial Express Ahmedabad
Razorpay files for $500-mn India IPO
PAYMENTS FIRM RAZORPAY Software has confidentially filed draft papers with the Securities and Exchange Board of India for an initial public offering, joining a growing list of Indian startups opting for the confidential route.
1 min
June 16, 2026
Financial Express Ahmedabad
Bank stocks rally on strong deposit mobilisation hopes
BANKING STOCKS HAVE emerged among the strongest performers in the market over the past week after the Reserve Bank of India’s (RBI) measures to boost foreign currency inflows raised expectations of stronger deposit mobilisation, improved liquidity and better earnings prospects for lenders.
1 min
June 16, 2026
Financial Express Ahmedabad
Gujarat unveils new industrial policy, sets ₹10 lakh cr target
GUJARAT HAS UNVEILED its Industrial Policy 2026, targeting investments worth ₹10 lakh crore during the five-year policy period.
1 mins
June 16, 2026
Financial Express Ahmedabad
Will the stars align for Leo again?
THE PULL IS irresistible; to win it, to win it again. If Lionel Messi had not lifted the World Cup in Qatar, he would have been just another celebrity guest in the corporate box.
2 mins
June 16, 2026
Financial Express Ahmedabad
IMD: Monsoon 'deficient' at 28% of benchmark
FM flags impact on farmers’ income
1 mins
June 16, 2026
Financial Express Ahmedabad
Sarvam turns Unicorn...
THE COMPANY is among a small group of Indian firms attempting to build across the entire AI stack—from frontier model research and training infrastructure to enterprise and government applications.
1 mins
June 16, 2026
Financial Express Ahmedabad
Rice, fruits & vegetable exports to Gulf seen easing
INDIA'S AGRICULTURAL EXPORTS — comprising rice, fruits and vegetables — to the Gulf region are expected to ease after the opening of the Strait of Hormuz following the interim peace deal between the US and Iran, exporters said.
1 mins
June 16, 2026
Financial Express Ahmedabad
India’s AI moment: Sarvam turns Unicorn at $1.5-billion valuation
HCLTECH PLACES ₹1,427 CRORE BET ON SOVEREIGN AI
1 min
June 16, 2026
Financial Express Ahmedabad
HORMUZ HANGOVER ENDS
OIL TUMBLES, RE RALLIES & MKTS SPIKE AS IRAN DEAL EASES SUPPLY FEARS
1 min
June 16, 2026
Listen
Translate
Change font size