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Retailers pinning hopes on four-day Amazon bonanza
Derby Telegraph
|July 09, 2025
A FOUR-day Amazon Prime event is anticipated to see Britons splashing out £1.9 billion, as consumers increasingly seek deals and discounts for their shopping.
Retailers are optimistic that the discount extravaganza, which began yesterday, will provide a much-needed boost following a challenging first half of the year, and an opportunity to get a head start on what is predicted to be a difficult second half.
"There's little doubt that both shoppers and sellers are set to gain from the midsummer madness of Prime Day," said David Jinks, Parcel-hero's head of consumer research.
If UK sales hit £1.9 billion and US sales reach £20 billion, this would signify a 60% year-on-year growth rate for the event.
"A strong event now might help to offset a bumpy second half of the year," Jinks added.
This story is from the July 09, 2025 edition of Derby Telegraph.
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