Playful shiny holidays

SCULPTED pieces in gold paired with diamonds, pearls, and rainbows of colored stones are the hallmarks of F&C Jewelry’s Holiday collection, called “Brilliance and Yuletide Glow.” Think earrings made of gold spheres, a sapphire pear hanging from a pearl station necklace, or a double-pearl ring with aband studded with diamonds.

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Marjorie Florete, F&C EVP for Sales and Operations talked to us at the collection’s launch at a popup in SM Makati on Oct. 20. She described their holiday collection as architectural, linear, and sinewy, but still with a sense of fun: “We all love playful jewelry. That’s the inspiration.”

F&C was founded by her parents, Marcelino M. Florete, Jr. and Susan Caperonce-Florete; with the name of the store taken from her parents’ last names. While the store first opened in Iloilo in 1973, they had an even earlier start from Mrs. Florete’s mother, herself a jeweler from Bulacan. The line goes on, with the fourth generation already with positions in the company.