P&G to discontinue select brands in Philippines

CONSUMER GOODS company Procter & Gamble (P&G), the maker of Pampers and Whisper, will discontinue the sale of certain brands in the Philippines to concentrate on its core product lines.

- By Justine Irish D. Tabile Reporter

“Consistent with our strategy of investing in innovation and brand superiority to drive sustainable growth, P&G will refine our portfolio in the Philippines by discontinuing three categories,” P&G Philippines Communications Director Anna Legarda said in an email interview with BusinessWorld on Wednesday.

“The cessation of production and commercial operations in baby care, feminine care, and laundry bars will enable the company to allocate resources towards enhancing our core offerings and better serve consumers,” she added.

In a call to the company’s customer care service, an agent confirmed that Pampers, Whisper, and Tide Bar have not been sold in the Philippines since November.

“We thank our partners for their continued support of P&G as we pursue future growth opportunities in the country with our strong, trusted portfolio that will continue to serve Philippine consumers,” said Ms. Legarda.

“We remain committed to providing consumers with superior products, to caring for our employees, and to positively impacting communities and society,” she added.