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Mercedes-Benz PHL celebrates 140 years of ‘Chedeng’
Business World Philippines
|June 29, 2026
MERCEDES-BENZ PHILIPPINES is marking the milestone 140th birthday of the Stuttgart-headquartered luxury auto brand with its “Welcome Home” campaign that invites customers to “become part of the brand's enduring legacy through exclusive ownership opportunities, anniversary rewards, and immersive brand experiences.”
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Affectionately known to generations of Filipinos as “Chedeng,” the brand has “become synonymous with success, prestige, and timeless craftsmanship,” representing the connection between Mercedes-Benz and Filipino families, according to Mercedes-Benz Philippines (which operates under IC Star Automotive, Inc.) in a release.
Since the introduction of the Benz Patent-Motorwagen in 1886, Mercedes-Benz has “continuously redefined automotive engineering, setting global benchmarks in safety, comfort, performance, luxury, and technological innovation.” Mercedes-Benz Philippines commemorates this milestone by giving customers the opportunity to own a piece of Mercedes-Benz history.
This story is from the June 29, 2026 edition of Business World Philippines.
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