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Jollibee Foods Corp. rolls out Compose Coffee in Taiwan, reports early demand
Business World Philippines
|April 17, 2026
JOLLIBEE FOODS Corp. (JFC) said its Korean coffee brand Compose Coffee saw strong initial demand during its debut in Taiwan.
“We are encouraged by the strong early response to Compose Coffee’s proposition in Taiwan. We believe the brand has unlimited potential to become a leading global brand,” Jollibee Group International Chief Executive Officer Richard Shin said in a statement on Thursday.
The company said customers began lining up as early as 8 a.m., with foot traffic increasing throughout the day. At peak hours, the store sold about one cup every 20 seconds, while wait times reached up to two hours.
First-day sales reached about NT$70,000.
JFC said it is reviewing pre-opening turnout to refine operations ahead of the official launch.
The company said the brand’s store format and value-led menu are designed for replication across international markets, supporting its expansion plans in the coffee segment, including its previously announced entry into the Philippines this year.
Earlier this year, JFC’s subsidiary Fresh N’ Famous Foods, Inc. signed a master franchise agreement to launch Compose Coffee in the Philippines.
This story is from the April 17, 2026 edition of Business World Philippines.
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