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DDB rebrands as GGC Group Asia
Business World Philippines
|June 11, 2026
DDB GROUP Philippines has rebranded as GGC Group Asia after parent company Omnicom Group, Inc. retired the DDB brand globally following its acquisition of The Interpublic Group of Companies, Inc. (IPG), marking a major shift in the local advertising group’s identity and operations.
The rebranding follows Omnicom Group’s completion of its acquisition of IPG last year, the integrated marketing communication firm said in a statement on Tuesday.
The transaction prompted the US-listed marketing and sales company to phase out long-running agency brands, including DDB, FCB and MullenLowe.
“We are entering a defining chapter not by leaving something behind, but by fully coming into our own,” GGC Group Asia Chairman and Chief Executive Officer Gil G. Chua said.
This story is from the June 11, 2026 edition of Business World Philippines.
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