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TataMo Bets on Altroz to 2x Market Share in Premium Hatchbacks
Business Standard
|May 23, 2025
Tata Motors is betting on the second-generation Altroz to double its market share in the premium hatchback segment to 25 percent in 2025-26 (FY26).
The 25,000-30,000 units a month premium hatchback segment accounts for nearly 6-7 percent of passenger vehicle (PV) sales and is dominated by models like Baleno of Maruti Suzuki. The Altroz, launched in 2020, enjoyed a peak market share of around 27 percent in the segment (around 70,000 units annual sales in 2023) and has not seen any major facelift in the past five years. On Thursday, Tata Motors launched an upgraded Altroz priced between ₹6.89 lakh and going up to ₹11.29 lakh (ex-showroom, Delhi).
This story is from the May 23, 2025 edition of Business Standard.
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