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PATANJALI FOODS EYES EXPORT PROFILE OF FMCG, HEALTH PRODUCTS
Business Standard
|September 29, 2022
Patanjali Foods plans on building a strong distribution-led export portfolio of fast-moving consumer goods and fast-moving health goods products and will also launch new products with high margin and high growth, the company said in a presentation at the exchanges. It also intends to focus on digital channels and e-commerce.
The company said in its presentation that it was adding soya snacks, ready-to-eat and ready-to-cook range of Nutrela chunks. It would reposition atta (wheat flour), focus on premium range edible oils volumes, undertake rebranding exercise and that pricing strategy was being finalised keeping in line with market trends and expansion strategy. It was also exploring new export markets for its biscuits
This story is from the September 29, 2022 edition of Business Standard.
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