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Asian Paints ties up with BCCI as official colour partner
Business Standard
|November 26, 2025
Paint and decor brand Asian Paints has partnered with the Board of Control for Cricket in India (BCCI) as an official colour partner for three years, covering 110 matches for Team India, for an undisclosed amount.
With this association, announced on Tuesday, Asian Paints joins other brands like Reliance Industries' Campa, SBI Life, and Atomberg Technologies in the official partners segment. The partnership includes men's, women's and domestic series played in the country, according t
This story is from the November 26, 2025 edition of Business Standard.
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