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'When the winner was announced our table erupted with cheers!!
Burton Mail
|July 01, 2025
AGENCY WINS AWARD FOR CAMPAIGN TO BOOST CHARITY DONATIONS
AN East Midlands PR and communications agency has won a prestigious award for a campaign that prompted a surge in donations to help those in crisis in Burton.
MIH Group scooped the Charity/ Not-for-profit gong at the PRCA Dare Awards 2025 for its creation of a 12-day 'Christmas giving' video campaign for YMCA Burton.
It featured a series of short films that shone a light on the issue of homelessness and informed people about what they can do to help.
MIH business development and marketing manager Susie Ellison accepted the award alongside YMCA Burton's fundraising & partnerships manager Paula Senior during a glittering ceremony at Birmingham's Hyatt Regency.
Susie said: "Paula and I waited nervously for the winner in our category to be announced - and then our table erupted with cheers.
This story is from the July 01, 2025 edition of Burton Mail.
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