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TAT seeks B2.8tn income next year
Bangkok Post
|July 22, 2025
Promoting 'value over volume' idea
The Tourism Authority of Thailand (TAT) is targeting 2.8 trillion baht revenue next year and aims to be among the top 10 countries worldwide when it comes to generating the largest amount of tourism revenue.
Tourism and Sports Minister Sorawong Thienthong said the TAT reported its target for 2026 to the ministry, which saw the overall revenue target rise by 5% to 2.8 trillion baht, noting that this would be implemented under a principal idea of promoting “value over volume”.
Under this target, foreign arrivals would record a revenue increase of 8% to 1.63 trillion baht, while domestic revenue would increase by 3% to 1.17 trillion baht from 214 million domestic trips, a 5% increase year-on-year.
This story is from the July 22, 2025 edition of Bangkok Post.
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