Digilink preps tech treat for tourists

While Chinese tourist arrivals to Thailand have dipped greatly due to safety concerns, Digilink Thailand, a digital marketing firm, is urging the government to quickly rebuild trust by ensuring safe travel experiences, fair pricing, and improved tourist facilities.

- KUAKUL MORNKUM

Phanavika Limpabandhu, chief executive of Digilink Thailand, said Chinese tourists are still taking trips abroad, with Japan, Singapore, Malaysia, and Vietnam being the most appealing destinations. Thailand is losing its status as a top destination, she said.

Some Chinese nationals are concerned about safety in Thailand, partly due to the abduction of Chinese actor Wang Xing to Myanmar in January this year, which caused anxiety among potential visitors.

Moreover, comments on social media platforms suggest some Thais do not welcome Chinese tourists, which could discourage them from travelling here, said Ms Phanavika.

She said cases of overcharging by taxis and restaurants had negatively impacted the travel experience for Chinese tourists.