Facebook Pixel Once Upon a Time, in AB-10 | Outlook - news - Read this story on Magzter.com
Go Unlimited with Magzter GOLD

Go Unlimited with Magzter GOLD

Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just

$149.99
 
$74.99/Year

Try GOLD - Free

Once Upon a Time, in AB-10

Outlook

|

August 11, 2024

As we bid goodbye to Outlook's home of 30 years, magazine-veteran Bishwadeep Moitra gives us a glimpse into the joy, optimism and guts with which it opened and thrived

- Bishwadeep Moitra

Once Upon a Time, in AB-10

FIFTEEN-odd journalists were slowly brought together over nearly three months in the summer of 1995 to bring out the “most exciting news weekly.” They dutifully came to the office every morning—two rooms hired at the now-defunct Lodhi Hotel that served as Outlook’s temporary editorial and business office—for the lunch hour. Then they waited some more for the clock to turn to an hour in which it could seem acknowledgeable that the day’s working hours had ended. The in-between hours were spent trying to expand the flock by the big boys. The others enriched themselves through casual exchanges around what was not right in other media organisations. Those three months were like a paid holiday. Until one day, the Boss said, “Playtime is over.”

AB-10 Safdarjung Enclave, on Chaudhury Jandu Singh Marg, was chosen as Outlook’s address. The editorial team whispered resistance to this choice. They red-flagged that the ministries and party offices would be far from AB-10. The fact that the Press Club of India, the only watering hole for the scribes until then, was at an inconvenient distance from AB-10 for most of the not-owning-a-transport editorial team bothered us more.

The nearest location to AB-10 one would tell an auto-driver in those pre-Google Maps days was Kamal Cinema. Kamal was a movie theatre that had long shut, falling to the vagaries of video piracy that had taken away cine-goers from theatres.

MORE STORIES FROM Outlook

Outlook

Outlook

Sacred and Sublime

A road trip through Sikkim reveals how prayer flags, meditation caves and mountain monasteries weave Buddhism into the landscape

time to read

4 mins

June 22, 2026

Outlook

Outlook

‘Modern Warfare is Network-centric’

In an exclusive interview with Neeraj Thakur and Saurabh Sharma, former Chief of Defence Staff (CDS) General Anil Chauhan, who recently retired, speaks in rare detail about the unfinished project of military integration, lessons from Operation Sindoor, the future of India’s warfighting strategy and the growing importance of sovereign defence technology.

time to read

7 mins

June 22, 2026

Outlook

Outlook

Balancing Competing Rights

The judgement may lead to more cases being filed concerning “religious character”

time to read

5 mins

June 22, 2026

Outlook

Outlook

“The Impact of AI is Only Beginning”

India’s post-1991 middle-class growth model is reaching a breaking point. Saurabh Mukherjea’s Breakpoint: The Crisis of the Middle Class and the Future of Work examines how technological disruption, stagnant wages, debt and structural weaknesses in education and employment are reshaping Indian society and work. Automation and AI are reducing demand for routine cognitive work, especially in IT services, BPOs, finance and administrative roles. Edited excerpts from an interview with Nabodita Ganguly

time to read

7 mins

June 22, 2026

Outlook

Outlook

Barricade the Border

The BJP's electoral success in West Bengal underlines a significant political shift in the largest state bordering Bangladesh. It is time to fence the border to counter large-scale illegal immigration

time to read

6 mins

June 22, 2026

Outlook

Outlook

‘The Cockroach Always Survives’

It started as a satire.

time to read

5 mins

June 22, 2026

Outlook

Outlook

Social Ailment

Artificial intelligence-based systems are not socially neutral; they are already exposing existing socio-cultural realities

time to read

4 mins

June 22, 2026

Outlook

Outlook

The Transformer

The future of work in India will depend less on whether AI replaces jobs and more on how the country prepares to utilise AI and its workforce to work alongside it

time to read

5 mins

June 22, 2026

Outlook

Outlook

‘Future Wars Will be Multi-domain, AI-driven’

Operation Sindoor marked a significant moment in India’s evolving military doctrine, showcasing growing synergy between the Army, Navy and Air Force across conventional and emerging domains of warfare.

time to read

6 mins

June 22, 2026

Outlook

Outlook

Constitutional Freeze

Why Section 4 of the Places of Worship Act, 1991, does not apply

time to read

4 mins

June 22, 2026

Listen

Translate

Share

-
+

Change font size