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Driving The Royal Enfield Phenomenon
Outlook
|October 11, 2025
Think of motorcycles in India and you will think of Siddhartha Lal. Lal stands out as a trendsetter who has without exaggeration redefined the industry landscape. As the driving force behind Royal Enfield's global resurgence.
From reviving a legacy motorcycle brand to making a lasting impact through philanthropy, his journey epitomises the perfect blend of business acumen and compassion
Born into a family renowned for its entrepreneurial legacy, Siddhartha inherited his passion for motorcycling from his father, Vikram Lal, the founder and former CEO of Eicher Motors Ltd., the Eicher Group's principal Indian affiliate. Currently the Managing Director (MD) and Chief Executive Officer (CEO) of Eicher Motors Ltd., Lal officiates as the chairman and MD of VE Commercial Vehicles as well.
This story is from the October 11, 2025 edition of Outlook.
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