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Rockstar and the Economics of Attention
Newsweek US
|July 10-17, 2026 (Double Issue)
Searches for Grand Theft Auto VI outpaced searches for crypto ahead of the game's preorder launch.
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On one level, that is a testament to the enduring popularity of one of the world's biggest entertainment franchises. On another, it raises a more interesting question: what does it say about Rockstar Games that a company making a single product can command more attention than an entire industry?
This story is from the July 10-17, 2026 (Double Issue) edition of Newsweek US.
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