General Motors Is Laser-Focused on F1 & Global Expansion

WHILE CHINESE CAR COMPANIES HAVE BEEN THE subject of most of the attention for their global expansion plans, one of America’s oldest automakers has similar ambitions.

- BY EILEEN FALKENBERG-HULL

General Motors is focused on continuing to expand its brand presence and market share, domestically and internationally, using its diversified product portfolio and new Formula One team to attract protentional new car buyers.

That hasn’t come without the need to pivot on major strategy decisions as predicted consumer behaviors regarding electric vehicle adoption did not come to fruition. Despite that, GM president Mark Reuss believes that the company is well positioned to continue expanding.

“What you see [in the U.S.] is a full lineup of electric vehicles that, frankly, no one else has, punctuated by the $30,000 Bolt that’s about ready to launch, all the way up through Celestiq and Escalades,” he told Newsweek.

“We've got a huge portfolio across all our brands on just about every segment of internal combustion engines as well. Chevrolet is America’s number two EV brand. That’s a big statement. And then GM, as a company, is the number two in the U.S. EV market. We've grown that more than anybody else [in the U.S.] over the last year. I’m really proud of that.”

Reuss sees the key to that success being flexible manufacturing, something that shared vehicle platforms and investment into assembly plants allows.