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FASHION FORWARD OR MOVING BACKWARDS?

Prestige Malaysia

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May 2024

The rise of Al in the fashion industry has become unstoppable over the years. But the question remains is it for better or worse?

- SHARNYIA SELVAN

FASHION FORWARD OR MOVING BACKWARDS?

Move aside trendsetters, because there’s a new fashionista in town, and it’s not your average influencer with an Instagram following bigger than their wardrobe. No, it’s none other than Artificial Intelligence, or AI for short, here to shake up the industry faster than you can say ‘wearable tech’. Does it herald a striking revolution for us or is it here to rob us of our creativity? Let’s get into it.

WITH JUST A SWIPE AND A CLICK

Let’s first don our rose-tinted glasses and explore the bright side of this digital dalliance. Personally, I feel that AI serves as fashion’s fairy godmother, transforming designers’ dreams into reality with the mere swipe of a touchscreen. With algorithms that analyse trends at lightspeed, AI empowers designers to stay ahead of the curve, predicting styles before they even hit the catwalk.

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