Go Unlimited with Magzter GOLD
Get unlimited access to 10,000+ magazines, newspapers and Premium stories for just
Try GOLD - Free
Welcome to Tween Row
New York magazine
|June 2-15, 2025
The middle-school set stake out a block of their own in Soho.
ON A ONE-BLOCK STRETCH of Broadway between Broome and Spring Streets, dozens of baggy-jeans-wearing, Starface-pimple-patched, matcha-sipping 12-year-old girls wait on line. They're here for a quintet of stores—Edikted, Brandy Melville, Princess Polly, Garage, and PacSun—that make up a new Tween Row of sorts, where polka-dot ruffled miniskirts and early-aughts-looking baby-doll tank tops sell for prices the equivalent of an hour or two of babysitting. Inside the stores, there are more lines—at the dressing rooms, at the cash registers—but for the teens, it’s worth the wait, even if only for the selfie.
This story is from the June 2-15, 2025 edition of New York magazine.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM New York magazine
New York magazine
THE BILLIONAIRE WHO WIRED SAN FRANCISCO
Ten years ago, concerned about car burglaries, Chris Larsen began installing a web of private cameras over the city. He had no idea how far his influence would go.
27 mins
May 18–31, 2026
New York magazine
MORGAN BASSICHIS TALKS TO GHOSTS
The performer's hit solo show, Can I Be Frank?, is part séance, part comedy routine, and unlike anything else in theater right now.
10 mins
May 18–31, 2026
New York magazine
It Is in Fact Possible to Get Off Your Phone
59 actually useful tips for using it (a little) less.
16 mins
May 18–31, 2026
New York magazine
SHE TELLS IT LIKE IT IS
Taraji P. Henson is having a ball in her Broadway debut, but the actor still has some bones to pick with Hollywood.
16 mins
May 18–31, 2026
New York magazine
They Rescued a Teardown and Raised the Roof
An artist couple renovated a neglected country house with enough space for an art collection and their own work.
3 mins
May 18–31, 2026
New York magazine
More Horrible Bosses
The Devil Wears Prada 2 nods to the media's bleak economic future—in a fun way.
3 mins
May 18–31, 2026
New York magazine
Brother, Can You Spare $200 Million?
Why the Metropolitan Opera needed a Saudi lifeline.
6 mins
May 18–31, 2026
New York magazine
The Rise of the FOOL
CLOWNING isn't just HONK-HONK. A report from the Eastside of Los Angeles, the center of the hottest COMEDIC ART.
26 mins
May 18–31, 2026
New York magazine
Turf Wars
For recreational soccer leagues, finding a field to play on has never been harder.
1 mins
May 18–31, 2026
New York magazine
What Her Mother Did
In The Hill, a child lives with the fallout of her family's radical past.
5 mins
May 18–31, 2026
Listen
Translate
Change font size