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Step Into the Brewtique
New York magazine
|September 22 - October 05, 2025
Why is every store also a coffee shop?
FOR YEARS, ASTOR PLACE was the corner of Starbucks and Starbucks. Two outposts were located a few hundred feet apart, both thriving despite their proximity. By 2024, they were gone, but you'd be forgiven for missing the funeral—you probably didn't even miss the cold brew. There are now at least ten places to get a nice coffee within five minutes of Astor Place, and none of them is a Starbucks. A few blocks south, one such place to find good coffee is not a coffee shop at all; it's a J.Crew. Thanks to a partnership between the mall favorite and Jack's Stir Brew Coffee, the store has its own espresso bar, clad in green ceramic tiles and kitted out with a few stools in case anyone wants to linger.
Why is J.Crew trying to sell coffee alongside its giant chinos? The better question is, What took so long? Across the city, retailers are embracing the pull of great espresso, which is now available from the Uniqlo on Fifth Avenue, Aimé Leon Dore, Maison Kitsuné, Arc'teryx, and Buck Mason, to name just a few.
This story is from the September 22 - October 05, 2025 edition of New York magazine.
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