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The Future Is Too Important to just wait for It

Esquire US

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October - November 2023

SEPTEMBER 4, 12:05 A.M. IT IS night in Ukraine at the moment. Another week of war is over. And probably no one in Ukraine will remember which week of the war it was.

- VOLODYMYR ZELENSKYY

The Future Is Too Important to just wait for It

It is the first minutes of a new Monday. The day when most of the world will simply return to work after the weekend. The day when Ukraine will continue to fight for its life. This is our job now. No weekends, no vacations. When every day and every week matter. And every trip like this.

Now I am on the road. Together with a few team members, we are heading to the front line. This week will begin for me at the front. Visiting our combat brigades. Talking to commanders and soldiers. When a nation is at war, it is never enough to hear from headquarters generals only. You need the experience of those who have stormed enemy positions themselves. Younger commanders and soldiers look the war in the face. And the roar of artillery that accompanies such conversations adds special weight to the words. They choose what to say. Yet not to lie. But to make sure that every word turns into a decision. The front line does not tolerate empty words.

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