Try GOLD - Free
BUD to BOTTLE
Vogue Singapore
|December 2023
Joseph Mul's Chanel farm in Grasse is an extraordinary place. It is where fragrant jasmine flowers are grown specially for perfumery, and where Chanel No. 5 was born.
The air in the charming town of Pégomas hits different. Situated at the first hills of Grasse in the south of France, the wind that whipped lightly through my hair at the break of dawn was pleasantly crisp but humid, leaving a familiar layer of moisture on my skin. The scent of jasmine is unmistakeable as I wander through the fields dense when stillness prevailed, and delicate when a breeze sailed past. It is in these favourable Mediterranean weather conditions that Chanel grows its key ingredients-May rose, geranium, iris, tuberose and jasmine-for its legendary perfumes.
A lone stone house, the bastide, lies in the distance; the cavernous interiors swathed in a quintessentially neutral palette of beiges, blacks and whites. Outside the bastide, bicycles fixed with Chanel baskets are lined up in a neat row. The time is 8.30am and the harvesters make a colourful group out among tufty bushes, picking each jasmine off its branch with great precision that comes with years of experience. Some harvesters are plugged into music, others are humming softly and the rest chattering among themselves-armed with wicker baskets, which keeps the flowers well-aired. They huddle neatly in a selected area on the 30-hectare farm belonging to Joseph Mul and his family, a partnership that has been in place with Chanel since 1987.
Fabrice Bianchi, Mul's son-in-law, now runs most of the farm operations. He takes me on a slow walk through the fields, encouraging me to examine and sniff the jasmine flowers, a harvest that runs from August to October yearly. Mul runs a tight ship on the farm-the picking only happens from 7am to 1pm before it gets too hot, as this is also when the flowers are most fragrant.
This story is from the December 2023 edition of Vogue Singapore.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 10,000+ magazines and newspapers.
Already a subscriber? Sign In
MORE STORIES FROM Vogue Singapore
Vogue Singapore
CARRIED Through
Longchamp’s latest collection sneaks the idea of travel into the everyday wardrobe.
1 mins
June 2026
Vogue Singapore
Death BECOMES HER
Body horror takes over the big and small screens, turning modern beauty standards inside out in the process. Lurking in the underbelly is a revelation—one that alters a beauty writer's relationship with her own body.
4 mins
June 2026
Vogue Singapore
JOSHUA
If there’s anything this K-pop virtuoso has in spades, it’s resilience—both mentally and physically. Here’s why he is in the best season of his life.
4 mins
June 2026
Vogue Singapore
Out of BODY
British-French multimedia artist Charlotte Colbert's surreal approach to untangling embodiment thrives amid the tension between the digital and physical worlds.
4 mins
June 2026
Vogue Singapore
Living CANVAS
A defining voice in Singapore's art landscape, renowned artist Amanda Heng is the nation's representative at Biennale Arte 2026. Here, she discusses her mark on the global stage, her creative process and how the body sits at the core of her work.
4 mins
June 2026
Vogue Singapore
CLAWS of RECLAMATION
After two surgeries, four rounds of chemotherapy and five rounds of radiation, Arathi Devandran shares how her nails have become the most honest record of her recovery.
4 mins
June 2026
Vogue Singapore
Wearing OURSELVES
Fashion is no longer just about how we look, but how we inhabit ourselves. One editor explores how clothes serve as embodiments of identity, emotion and change.
3 mins
June 2026
Vogue Singapore
A GENTLER Beat
This season, Delvaux’s signature Brillant takes on a softer form.
1 mins
June 2026
Vogue Singapore
RIPPLE Effect
Hibiki is putting its best foot forward with its first global ambassador, Anna Sawai, a peerless performer and the living embodiment of the brand's creative vision.
4 mins
June 2026
Vogue Singapore
Here Comes THE BRIDE
Christian Louboutin's latest bridal range features soft leathers, embroidery and sheer effects across stilettos, sandals and ballet flats.
1 mins
June 2026
Translate
Change font size

