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It's DAVID CASH's metaverse, we're all just living in it.

- AUDREY CARPIO

David Cash pivots with such frequency, he's like a compass magnetized to align with true north, and north, in his field, is a goalpost that just keeps accelerating. He even talks at a pace that leaves normies in the dust, spilling out discursive answers that would be stacked with hyperlinks if his sentences were to be digitized. The self-described polymath is also a prodigy: he started in the industry at a young age as a child actor, eventually making his own films before he was a teenager. This led to a stint at a venture capital firm working as a media director developing short form content, but he would soon strike it out on his own, founding one of the first influencer agencies in Toronto, and David Cash Studios, where he directs and produces experimental web films, music videos, fashion events, and more.

When the pandemic put a halt to entertainment and events, Cash decided to go back to school to get a master's degree at Polimoda in Florence, focusing on luxury fashion. In early 2021, his master's thesis, a prescient document on NFTs and Decentralization written in the nascent days of non-fungible tokens, was uploaded to the web, and the rest Es viral history. The early NFT adopter suddenly became an in-demand consultant. Cash then started Cash Labs, a Web3 agency that has since worked with companies like Amazon, Farfetch, Next in Vogue, and Estée Lauder in two distinct streams-digital transformation and strategic communications, onboarding brands and their customers Eo the metaverse via digital wearables and on-chain collectibles, virtual spaces, and gamified experiences.