STREET cred

In this cover story presented by Puma, Ameera Khan opens up about love, family and career as she steps into a new era of style and self.

- JOAN KONG

By now, Ameera Khan needs no introduction. A bona fide It-girl, she’s back on our cover for the fourth time — and for the second time this year alone. With her 25th birthday coming up at the end of the year, the soon-to-be quarter-century-old has been hitting major personal and professional milestones, from being exclusively invited to experience Dior’s High Jewellery event at Eden Roc, to attending Men's Fashion Week in Paris with her boyfriend, Jefri Nichol, to starring in her first-ever Puma billboard campaign.

If there’s one thing that’s always set Ameera apart, it’s the way she wears her heart on her sleeve — both figuratively and, on the day of our shoot, quite literally. She walked into the studio in a white T-shirt emblazoned with a photo of her parents, a tender homage to the unwavering love and support that grounds her. “The one with Jefri on it is at home,” she adds with a laugh, eyes lighting up at the mention of his name.

Now, as she gradually enters a new era, Ameera reflects candidly on love, family, ambition, and the woman she's becoming, all while learning to hold space for herself in a world that’s always watching.

This is your fourth time gracing our cover — how do you feel you've evolved since your first cover shoot with us two years ago?

I still remember my first cover in 2023, then the second one in 2024, and after that, the one with Jefri. Thinking back, I was more timid and hesitant to try different looks and styles. I didn’t feel confident enough yet. But over the past two years, I've pushed myself out of my comfort zone.

Now, I'd like to think I’m a lot more confident, whether it’s experimenting with new concepts, meeting new people, or showing up to intimidating spaces like fashion week or editorial shoots. It’s been a journey. I’m turning 25 this year, can you believe it? I’m just really grateful to be here, and to have lived this long [laughs].