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POP Life

L'OFFICIEL Malaysia

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June / July 2025

Swarovski dials up the power of colour for its Spring/Summer 2025 collection in a brilliant campaign that stars Ariana Grande.

- By TAN SIOK HOON

POP Life

Nothing expresses the arrival of spring and summer more than the sight of a sparse landscape springing into life and morphing magically into one bursting with many hues. For Spring/Summer 2025, Swarovski celebrates chromatic wonders with “Mathemagical world of Swarovski” — a fantasy world of colour and light that transforms into a metamorphosis reflecting creativity, savoir-faire and joyful self-expression. In sync with this spirit, the campaign is headlined by none other than brand ambassador Ariana Grande, a bright light herself in the entertainment world as an Academy Award-nominated artist and global pop icon.

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