Over the MOON

Longines debuts the reimagined PrimaLuna collection in a new campaign starring Jennifer Lawrence.

- TAN SIOK HOON Interview courtesy of LONGINES

Making a comeback to the spotlight, the Longines PrimaLuna has been launched with a thoughtful redesign that boasts an aesthetic as elegant and timeless as ever. Inspired by the spirit of its first iteration, the new rendition exudes femininity and elegance, courtesy of its refined case proportions and masterful gem-setting techniques, along with a brand-new date display in the moon phase complication. The contemporary collection is embodied by Longines Ambassador of Elegance Jennifer Lawrence, who, in the interview below, discusses her insights on the new PrimaLuna, as well as her upcoming projects, and other matters of style, time, and working with Longines.

L'OFFICIEL: How do you choose the brands to work with, and how is Longines a great fit for you?

JENNIFER LAWRENCE: I enjoy working with brands with which I have a natural connection, and that is definitely the case with Longines. Working with the brand has been so easy, and I love that they're always challenging themselves on how to be the best while not losing sight of their brand identity.

LO: What does “elegance is an attitude” mean to you, and how do you embody it in your life?

JL: I prefer understated elegance. A classic, chic look. Confidence. Being comfortable in who you are.