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Light up the SKIES
L'OFFICIEL Malaysia
|December 2024 / January 2025
Swarovski takes its travelling exhibition to Seoul, where stars like brand ambassador and LE SSERAFIM's Kim Chae-won, actor Hwang In-youp and more gathered to celebrate the opening night.
Back in October, the bustling streets of Seongsu were buzzing with excitement in anticipation of the arrival of Swarovski’s Masters of Light: From Vienna to Seoul exhibition, showcasing the heritage and craftsmanship of the brand over the years. A celebration as dazzling as the city itself, Swarovski made a grand entrance into the heart of Korean culture at the chic XYZ Seoul, melding the Austrian heritage of glass artistry with the pulsating vibrancy of contemporary K-pop.
As guests arrived, the glamour was palpable. The guest list read like a who’s who of the entertainment industry, featuring stars illuminating stages not just in Seoul but around the globe. Among those in attendance was Kim Chae-won, the local ambassador for Swarovski and a member of the global K-pop sensation LE SSERAFIM, whose presence brought an electric energy to the evening. Alongside her were fellow entertainers: rising actor Hwang In-youp, ZEROBASEONE’s Sung Han-bin, The Boyz’s Jaehyun, IVE’s Rei and the beloved Thai star Blue Pongtiwat. Not to mention, Malaysia brought their A-game with Sharifah Rose, Jane Chuck and Han Pin Ma, who made a stellar appearance, each adorned in dazzling Swarovski creations.

This story is from the December 2024 / January 2025 edition of L'OFFICIEL Malaysia.
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