Light & LUXURY

Chopard unveils a dazzling new Ice Cube campaign starring Bella Hadid.

- TAN SIOK HOON

Chopard owns many facets of the jewellery world, from showcasing its spectacular High Jewellery creations on the world’s most glamorous stages to embodying a myriad of refined and enduring collections that are no less precious. One such collection is the Ice Cube, introduced in 1999 by Chopard’s Co-President and Artistic Director Caroline Scheufele through a watch epitomising a pure shape. Since then, the Ice Cube collection has continued to evolve in a perpetual dialogue with light.

Anchored by a central cube motif, the Ice Cube collection is symbolised by geometric perfection and magnified by the light bouncing off its facets. Beyond mere jewellery, the collection is a contemporary statement, defined by a minimalist aesthetic that reflects Bauhaus principles. A blend of simplicity and functionality, the Ice Cube’s highly graphic lines use only essential elements: light, shape and resistant materials.