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FANTASY — redefined

L'OFFICIEL Malaysia

|

June / July 2025

Miu Miu's L'Été 2025 campaign conjures avant-garde grace, and every detail whispers effortless luxury.

- By JOHN NG

FANTASY — redefined

As much more than a collection, Miu Miu's L'Été 2025 campaign is a celebration of individuality. It takes the mundane and elevates it magnificently with the use of bright hues, daring contrasts and romantic metaphors. Combining playful irreverence with classic elegance, it represents a masterpiece of modern luxury, set against a verdant, cinematic backdrop.

Featuring a star-studded cast: Canadian actress Callina Liang and American legend Diana Silvers, who embody the soul of the collection, the campaign's visuals is lensed by the famed Siân Davey, who is making her fashion debut. Their spirit and presence bring a personal, lived-in charm to the campaign, turning every picture into a story of individuality and self-expression.

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