PLAYFUL COUTURE

To celebrate its 50th Anniversary, Hello Kitty collaborated with this brand for their Spring/Summer 2025 collection blending playful nostalgia with handcrafted charm

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For Spring/Summer 2025, Hello Kitty and Péro join forces to create a whimsical collection that embodies the joy and innocence of childhood. Sweeter than Hello Kitty's favourite apples, this collection seamlessly merges their innocent and timeless aesthetics, showcasing an array of playful designs inspired by Hello Kitty's everyday favourites, including her iconic bow, vibrant cherries, luscious strawberries, and dreamy cupcakes.

The collection bursts with the vibrant colours of Japanese Harajuku Street style think bright pinks, reds, blues, and sunny yellows all expertly woven into shirts, trousers, dresses, skirts, and jackets. In an exclusive conversation with Grazia, Aneeth Arora, the founder of Péro shares insights into the creative process behind the collection, emphasising the importance of nostalgia and the joy of collaboration.

GRAZIA: What was the initial spark or inspiration behind collaborating with Hello Kitty for this collection?