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The face wrap trend
GLAMOUR South Africa
|September/October 2025
Anti-ageing secrets seem to be the leading beauty trend over centuries - and methods are no longer just about the clever placement of your makeup. Whether it's through an invasive procedure or not, beauty enthusiasts go through different lengths to delay the inevitable change. So, how far would you go for a snatched jawline and non-existent double chin?
Once a quirky add-on to the viral “morning shed” routine, face sculpting masks have broken free from their ordinary label to become beauty essentials in our “anti-ageing routines.
” Specifically, the V-face sculpting mask first caught attention on TikTok in 2024 when creators showcased their elaborate pre-bed prep: serums, sheet masks, mouth tape, silk bonnets and a chin-lifting strap designed to keep everything snatched overnight. This sparked one common question: Was this a skincare breakthrough or just another bizarre beauty stunt? Fast forward to 2025, this mask has evolved into one of the most sought-after beauty treatments for at-home sculpting.
This story is from the September/October 2025 edition of GLAMOUR South Africa.
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