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Female Singapore
|July 2023
MEET THE FUTURE OF SINGAPORE'S GRAPHIC DESIGN SCENE: EIGHT EMERGING NAMES ALL AGED BELOW 30 WHO ARE BREAKING FREE FROM THE INDUSTRY'S CONVENTIONS IN THEIR OWN IDIOSYNCRATIC WAYS. KENG YANG SHUEN TELLS YOU WHY YOU SHOULD BE PAYING ATTENTION.
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NATASHA HASSAN
The works of this 28-year-old freelance graphic designer – who is also the co-founder and art direction lead of buzzy music events collective North East Social Club – are easy to identify. They tend to punch you in the face with riotous colours, anthropomorphic characters (think googly-eyed clouds and disco balls) and a vibey, retro-tinged aesthetic reminiscent of the style of Choose Your Own Adventure gamebooks. What sparked this UX design graduate’s interest in graphic design, particularly for the music world: artist George Condo’s surrealistic cover art for Kanye West’s My Beautiful Dark Twisted Fantasy album.
To date, her hyper-textured body of work – documented on the Instagram account @poogazi – includes illustrations, event posters and collages as well as playing art director for Charlie Lim’s 2018 album Check-Hook (she was behind its filmic design collaterals, single artwork and behind-the-scenes photos). More recently, she came up with the visuals for Thai R&B duo HYBS’s latest track Good Care, which features dreamy, tattoo-perfect collages of a serpent surrounded by flowers – easily her most high-profile project, considering how the tune has clocked more than three million listens on Spotify as of press time.
This story is from the July 2023 edition of Female Singapore.
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